Can your eyeshadow make you look younger? Beauty influencers say mauve is the best shade for anti-aging effects – and prices start from just $22
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Make-up artists and influencers are sharing a new eyeshadow hack that can make everyone look younger – instantly.
The trick is mauve eyeshadow and it’s extremely affordable – with the Pur Cosmetics Thursday mauve eyeshadow palette coming in at $22 for six metallic and matte shades.
With purples, plums, and lavender shades, this palette is perfect for staying on trend this fall.
The skincare-infused formula blends easily and will care for the delicate skin around your eyes. It contains turmeric to brighten skin and pomegranate enzyme to moisturize and soothe skin for a more radiant-looking complexion.
As mauve is a warm, dark color, it makes your eyes look a lot bigger, hiding the sagging skin that can creep in as we age.
The Pur Cosmetics palette offers six blendable shades so you can experiment with the new colors to find the shade of purple that suits you the best.
Easy to blend: The Pur cosmetics Thursday eyeliner palette contains purples, plums, and lavender shades so you can blend it and build slowly
Shoppers find that once they’ve made the perfect mauve, the warm but vibrant color detracts the attention away from laughter lines in the outer corners, making people look at their eyes overall rather than any skin imperfections.
Photo evidence is clear with TikTok full of mauve eyeshadow, replacing the browns that we normally see at the start of fall.
A search for ‘mauve eyeshadow’ on TikTok will bring back millions of results, with several tutorials explaining how to apply it and showing off the anti-aging effects
With eyeshadow, it’s important to have a smooth, easy-to-apply powder if you don’t want it to cake in creases. Made from natural ingredients, the Pur Cosmetics palette glides on like a dream.
As it sits in place perfectly on the skin, it lasts longer than other eyeshadow palettes, meaning you can apply it in the morning and have confidence it will still look gorgeous when you finish the day.
While it’s on, your skin is benefitting from the ingredient of turmeric, which helps brighten the appearance of dull skin. It also contains pomegranate enzyme to moisturize and soothe skin for a more radiant-looking complexion.
‘I’m 40 and I cant wear the bright and bold colors of my youth, but I can pull of these Pur colors,’ praised one of the hundreds of customers who’ve left five star reviews on the Pur cosmetics website. ‘They compliment my skin tone and they add the perfect amount of shimmer to my daily grind.’
In close-up, you can see the huge amount of pigment in the Pur eyeshadow colors. As they’re infused with skincare, they ensure your eyes look gorgeous for hours without creasing or smudging
For even better results, you may want an eyeliner that complements and draws attention to the new mauve look?
The Pur cosmetics liquid liner features a fine tip that glides over the skin like a swan on a lake, making it easy to draw on the perfect flick in one swipe.
The Pur Cosmetics On Point liquid eyeliner pen has a precise, thin tip for easy application and a smooth glide
At $20, it’s on the pricier end of the liquid eyeliner cost scale but the formula is proven to be waterproof and smudge-proof, so it will stay in place all day and all night.
Both the anti-aging shadow and the easy-to-apply eyeliner pen can be shopped now on the Pur cosmetics website. And if you’re after something to improve the look of your skin as well as your eyes, check out these ideas below.
The 4-in-1 Tinted Moisturizer is the perfect product to help you achieve this less-is-more look!
The buildable coverage helps hydrate, correct and plump the look of skin with a dewy-looking finish.
Want to glow without it looing like you’ve tried too hard? Afterglow Illuminating Powder is perfect for a natural-looking glow as this powder offers a silky, lit-from-within-looking radiance to the skin.
Applying it to the highlights of your face, such as your cheekbones, nose, and brow bone, will help give you naturally radiant-looking skin
