Meet Shahab Elmi, a 44-year-old serial entrepreneur and winner of the Ernst and Young LLP Entrepreneur of the Year® 2023 Pacific Southwest Award that has already founded four successful companies. One of these companies, Cymbiotika, is an innovative wellness brand that inspires individuals to achieve optimal health through nutrition and conscious living.
Since 2018, Cymbiotika has been offering a wide array of products that use advanced bioavailable absorption technology in plant-based products to support healthy aging, longevity and wellness. Some of the most popular products on their market include supplements that support immunity, energy, anti-aging and heart health; to name a few.
Do plant-based products really improve health and wellness? According to an article in The Permanente Journal, plant-based diets, which emphasize eating more plant-based food than animal-based, may lower body mass index, blood pressure and cholesterol levels.
In addition, plant-based diets can also help your heart. A 2020 study published in JAMA Internal Medicine that tracked over 165,000 women and 43,000 men over 32 years found that people who followed a plant-based diet had a 14 percent lower risk of adverse events like heart attack and stroke. As heart disease remains the leading cause of death globally, all interventions that improve heart health should be given importance.
Some of Cymbiotika’s products are specifically tailored towards enhancing cardiovascular health. As an example, their “Heart Health” supplement that can be added to the beverage of your choice or ingested independently can improve heart health and support circulation, according to their website. The supplement contains CoEnzyme Q10, red yeast rice, pomegranate extract and other ingredients to reduce the negative effects of stress on the heart.
The San Diego-based company markets other products, including supplements that enhance the immune system, cognition, anti-aging and metabolism.
How are these products able to produce a sustained effect on the body? According to the company’s CEO, Elmi, “Cymbiotika’s Liposomal technology takes its already superior formulas to the next level by increasing each nutrient’s bioavailability. Simply put, they encase the nutrients inside phospholipids (healthy fats). These fats protect the nutrients as they bypass the digestive process and make their way into the large intestine, fully intact. This provides maximum absorption to the cellular level.”
Under Elmi’s leadership, Cymbiotika has grown over 7000% in the last three years with accelerated international expansion in Australia, the UK and the Gulf states. In this year alone, the company will reach over 100 million sales.
In a direct one-on-one interview, Elmi states, “No matter what, our customers are at the forefront of everything we do, and we want to continue to provide the most innovative solutions and products so they can live with intention and live healthier, happier lives.”
He adds, “Most Americans are taking their health into their own hands. This has led to a powerful shift from treatment to prevention using nutritional supplements. Cymbiotika is pioneering some of the most advanced bioavailable absorption technologies available. This powerful differentiator ensures customers benefit from high-quality plant-based nutrients and reclaim their health.”
Having won the Pacific Southwest Award, Elmi is now eligible for consideration for the Entrepreneur Of The Year 2023 National Awards. Previous winners include Howard Schultz of Starbucks Coffee Company as well as Reid Hoffman and Jeff Weiner of LinkedIn Corporation. Time will tell if Shahab Elmi is further honoured for his impactful contributions championing health and wellness.