D2C beauty and personal care brand Pilgrim secures $20 million in Series B round

Tags :
Share This :

Pilgrim, a Mumbai-based beauty and personal care D2C brand, has raised $20 million in a Series B round led by Vertex Ventures Southeast Asia and India, the company announced on Tuesday, September 26. Existing partners like Fireside Ventures & Narotam Sekhsaria Family Office also participated in the latest funding round.

Pilgrim was founded in 2019 by the IIT alumni duo Anurag Kedia and Gagandeep Makker. The company claims to offer more than 90 stock keeping units (SKUs) across face care, haircare and skincare products, and fragrances in over 25,000 pin codes. It offers a wide range of products curated with ingredients from France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers.

“Pilgrim, with its strong product formulations and unique international ranges, is enabling access to high-quality and effective products for Indian customers right at their doorstep. We believe Pilgrim is at the new frontier of India’s beauty & personal care industry and we look forward to working with the team in creating a truly aspirational and global brand,” said Kanika Mayar, partner at Vertex Ventures SEA & India.

“Keeping consumer centricity as the core of their business, Pilgrim has built a great relationship with their customers. We look forward to seeing them redefine the beauty and personal care industry, and are committed to supporting their mission of delivering exceptional products and experiences,” said Vinay Singh, founding partner, Fireside Ventures.

The startup competes with the likes of The Good Glamm Group, Nykaa, and Mamaearth. Pilgrim has raised a total fund of Rs 48 crore. The company’s Series-A round of Rs 13 crore was led by Fireside Ventures along with angel investors including founding teams from Boat, NoBroker, and the founder & CEO of Bewakoof.com. Later, the startup raised the remaining amount in a bridge round led by Fireside Ventures and Narotam Sekhsaria Family Office.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

Popular News Posts


Our Exclusive Products

Our Store

Our mission is simple, offer quality products that make our customers lives better at a reasonable price, while ensuring a hassle-free shopping experience. This means that before we bring a product to market, we test it to ensure that it meets our high-level quality standards. Our customer service team understand our products and can answer most every product related question quickly and efficiently. We strive everyday to meet and exceed our customers’ expectations of quality and support! Should we ever fail to meet this expectation – contact us and we will make it right!

Our Value: We are proud of our product and accomplishments, but we typically don’t shout it from the rooftop. Instead, we prefer to let our product and customers do the talking. Our core values can be recognized in our product. The qualities we strive for include:

Pragmatism: We design simple, useful solutions for common needs
Quality: From design to final product, we strive for durable solutions that work
Originality: Creativity and innovation are what makes our product unique
Design: Our minimalist and bold design language focuses on functionality and simplicity that is timeless

0 +

Top Rated Products

0 +

Happy Customers