Located on Level L, the animation underscores the brand’s commitment to delivering exceptional skincare solutions to discerning shoppers while spotlighting the Immortelle Divine Youth Cream. A visual symphony of elegance and innovation, the animation runs until Sept. 28. It aims to heighten traveler awareness of the product’s upgraded formula – a powerful and highly effective blend that incorporates the essential oil of the unique Immortelle flower as its star ingredient.
“As traveler demand for prestige beauty in travel retail soars to new heights, our animation emerges as an invitation for beauty aficionados to embark on a rediscovery of elevated skincare education and experience,” said Estelle de Bure, managing director of Group L’Occitane Global Travel Retail. “At the activation, the rejuvenating potential of Immortelle unfolds, allowing travelers to explore the transformative potency inherent in Immortelle Divine Youth Cream by L’Occitane en Provence, and other products in the subline. With our dedication to creating skincare rooted in science, we continue our journey of crafting formulations with enriched efficacies, echoing our mission to positively impact people and nature.”
Immortelle Divine Youth Cream
An information wall was conceived to pique curiosity and educate shoppers on the efficacy of the Immortelle Divine Youth Cream. The superlative product boosts collagen production by 300%, smooths 19% of facial wrinkles and improves skin firmness by 58%. The information wall guides shoppers toward a consultation area, where beauty ambassadors (BAs) explain the science and innovation behind the products and underline their numerous benefits. Utilizing the advanced Beauty Eye Skin Diagnosis Machine, BAs also offer personalized consultations to consumers, suggesting the most suitable products and routines tailored to their unique needs. At the end of their journey, travelers can customize their purchases, through personalized engraving, and each receives a reward card offering a chance to win hero product samples.
Immortelle Divine Youth Cream derives from the tiny golden Immortelle flowers found on Corsica’s rugged terrain. The hardy flower endures harsh conditions and yet its blooms remain intact and its color never fades. The anti-inflammatory and healing benefits of the medicinal flower’s essential oil have been recognized for more than 2,000 years.
Immortelle Divine Youth Cream offers anti-ageing benefits, antioxidant defense and enriched skin radiance. The product tackles seven key aging signs, including spots, wrinkles, unevenness, and more. In recent clinical trials at the brand’s own laboratories, the reformulated product was shown to be more efficacious than Vitamin C in limiting age-related skin pigmentation and therefore diminishing age spots, thanks to Immortelle Super Extract, a natural and effective alternative to Retinol. Furthermore, super extract strengthens the structure of the skin by stimulating collagen production and smooths lines and wrinkles. Other key ingredients include Immortelle essential oil, a powerful natural antioxidant with twice the efficacy of Vitamin E, which helps protect against the damaging effects of free radicals. Additionally, Immortelle Oily Extract nourishes the skin with essential fatty acids such as Omega-6 and Omega-9. Finally, Immortelle Aqueous Extract acts as an antioxidant, protecting the skin by providing polyphenols, plant-derived micronutrients.
Additionally, in line with L’Occitane Group’s commitment to the environment and minimizing its ecological footprint, the cream is packaged in 40 per cent recycled glass, with its cello-wrapping eliminated. Forming a lineup of comprehensive head-to-toe care, L’Occitane en Provence has introduced Shea Neck Cream, Body Balm and Youth Hand Cream to the Immortelle range.