Taking care of your skin isn’t just a fad, it’s a lifestyle, and P&G OLAY Scientist Dr. Rolanda Wilkerson (also known as Dr. Ro) is all about it. Dr. Ro has been perfecting her own skin care regimen for nearly 20 years while working on OLAY brand. OLAY launched a new game-changing innovation — OLAY Super Serum. Dr. Ro says if it’s not a part of your daily skincare line-up, it should be — thanks to the science and breakthrough formula in the bottle.
“OLAY Super Serum has activated niacinamide — also known as Vitamin B3 — in it,” said Dr. Ro. “You want that because it helps keep skin at an optimal pH level, delivering improved skin tone and texture within two weeks. By using OLAY’s new Super Serum you can elevate your skin care routine and results.”
Activated Niacinamide: Also known as Vitamin B3, it boosts surface cell turnover and has been shown to even skin tone and tackle visible discoloration, especially when formulated in OLAY’s new proprietary low pH formula.
Vitamin C: A naturally occurring antioxidant that is known to fight free radicals on skin surface and ultimately protect your skin from visible damage that you see in the mirror as fine lines and uneven skin tone. This ingredient is also known to help brighten your skin and fortify its surface moisture barrier.
Collagen Peptide: This peptide acts in the same way that naturally occurring peptides work in younger skin. As your skin ages, applying this topical peptide supports your skin’s natural renewal processes, so skin appearance is noticeably improved.
Vitamin E: This ingredient is known to soothe and moisturize for softer skin. It’s also known to have antioxidant properties to help defend against surface free radicals caused by pollution and other environmental factors.
AHA Lactic Acid: A naturally occurring alpha hydroxy acid, lactic acid is a known exfoliant andumectant. It’s used to tackle hyperpigmentation.
Dr. Ro is Myth-Busting some common misconceptions about serums and pulling back the curtain on what makes OLAY’s Super Serum so super.
Myth 1: All serums are the same.
“What sets OLAY Super Serum apart is the research and ingredients within it. It’s infused with activated niacinamide, which penetrates the surface cellular layers of the skin, working better and faster to deliver five skin benefits all in one bottle.”
The five benefits:
- Better skin texture
- More even-looking skin tone
- Firmer-feeling skin
- Smoother visible lines
- Long-lasting hydration
Myth 2: If I use a moisturizer, I don’t need to use a serum.
“If you want to elevate your skin care routine, then yes, you do! OLAY’s new Super Serum provides visible skin results that beat the #1 luxury serum, as shown in our groundbreaking two-month clinical study with 200 women. Super Serum is packed with a quintet of heavy-hitting ingredients.”
What does your skin care regimen look like?
Morning routine:
- Cleanse and exfoliate with OLAY Regenerist Pore Detoxifying Scrub Cleanser
- OLAY Super Serum
- OLAY Vitamin C SPF 30
Evening routine:
- Cleanse and exfoliate with OLAY Regenerist Pore Detoxifying Scrub Cleanser
- OLAY Super Serum
- Alternate between OLAY’s Micro-sculpting Cream for when my face feels dry and OLAY Vitamin C moisturizer when I want to focus on dark spots.
#OLAYSuperSerum #OLAYeveryday
Click here to learn more about OLAY’s Super Serum.
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