If you have a deep fascination with Hailey Bieber’s skin-care routine, you’re not alone. The model built an entire brand, Rhode, out of her love for caring for her skin. She’s always popping on TikTok and Instagram to show off new Rhode launches, Bieber-approved products and even how she washes her face. When Bieber shares her secrets, we pay attention!
The model did just that in a new TikTok, taking followers through every step of her skin prep for a shoot day, and one legendary (and expensive) celebrity favorite sheet mask is at the heart of her routine: the SK-II Facial Treatment Mask, which deeply hydrates, firms and brightens skin. To say this mask (and the accompanying Facial Essence) is beloved is an understatement, so we can see why Bieber added such a splurge-worthy product to her coveted lineup.
Before she uses the mask, though, Bieber treats her skin to Protective Nourishment’s Pumpkin Peel, made with pumpkin extract and glycolic acid to gently exfoliate and resurface. (And yes, it’s orange.) After the peel and mask moment, Bieber moves on to her Rhode Glazing Milk, a watery essence for hydration and that trademark Bieber dewiness. (She calls it her “essential prep step.”)
Next on the list is another cult favorite, Vintner’s Daughter Active Botanical Serum, which she presses into her skin for nourishing moisture. Bieber then glides the Medicube Age-R Booster-H Facial Treatment Device across her skin for extra glow; the wand helps products penetrate deeper. After a quick facial massage, Bieber applies a few dots of Rhode Restore Barrier Cream, then finishes with — you guessed it — the beloved Rhode Peptide Lip Treatment for moisture with a dreamy, gleamy finish.
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The final total of Bieber’s shoot day routine? $768. That’s no small bill, but it’s hard to deny that whatever Bieber is doing is working, and if she recommends a product, it’s probably worth the price tag. I’m definitely adding a few of these to my wishlist for the next big beauty sale.
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