Sofia Richie Grainge has been revealed as the new face of a haircare brand as it launches its first television campaign.
The model, 24, who married her husband Elliot Grainge in April, has stepped out as somewhat of a style icon in recent months.
Sofia’s outfit in the new snaps is a perfect example of what her fans are calling ‘quiet luxury’, as she donned a stylish white linen suit.
The daughter of Lionel Richie styled the chic two piece with a pair of pointed stone stilettos, which boosted her petite frame.
Sofia’s hair was of course looking sensational for the haircare ad, as she styled her highlighted looks in elegant waves.
Model material: Sofia Richie Grainge has been revealed as the new face of a haircare brand as it launches its first television campaign
Glowing: The model, 24, who married her husband Elliot Grainge in April, has stepped out as somewhat of a style icon in recent months
Looking good: Sofia’s hair was of course looking sensational for the haircare ad, as she styled her highlighted looks in elegant waves
Discussing the collab, she said: ‘Working with K18 feels like a full-circle moment. My stylist turned me on to the brand, and ever since then, it’s all I use on my hair.
She added: ‘My approach to hair care is definitely minimalistic. K18 makes styling my hair, and keeping it strong, simple.’
Michelle Miller, senior vice president of global marketing at K18, said: ‘For anyone we work with, we love for them to be an authentic fan. We knew her hairstylist had been using the product on her hair.’
The collaboration comes after it was reported that Sofia that she is in no rush to become a mother anytime soon.
A source told US Weekly: ‘They’re both still really young and they know they have their whole lives ahead of them.
According to the insider close to the couple, ‘They’re still getting adjusted to married life and it still feels so exciting calling each other husband and wife.
The pair got married in the south of France after one year of dating and another as an engaged couple.
The model was first linked to the 10K Projects CEO back in March 2021.
Sofia posted a photo of the two of them clad in face masks, simply captioning the image with a sunflower emoji and nothing more.
Honeymoon phase: Sofia Richie is in no hurry to have kids with husband Elliot Grange; seen in April
Everything happens for a reason: Sofia and Scott never made it down the aisle together after three years of dating; seen in 2017
‘Marry him,’ one of Sofia’s followers commented under the post.
The social media influencer joked in a post in June 2021 that her boyfriend was, ‘always late,’ confirming that she and Elliot were in fact, an item.
Prior to her relationship with the music executive, Sofia dated Scott Disick for three years.
According to the Keeping Up With The Kardashians star, 40, the reason for their split was due to an ultimatum Sofia issued.
‘I don’t want to share you as a boyfriend with Kourtney,’ Scott explained during an episode of the reality series.
‘And then she literally said with an ultimatum: ‘You have to choose me or Kourtney.’
Three years after her breakup with Kourtney’s ex-husband, Sofia radiated joy during her wedding ceremony to Elliot.
She captioned photos from her special day, ‘Marry Your Best Friend,’ parts 1 and 2.
While the couple hasn’t been struck with baby fever just yet, the source said, ‘They’ve definitely discussed having children.’
‘it’s something they both know they want,’ they added.
At the moment though, the Nude Beauty director and her husband are just enjoying each other’s company – ‘friends and family have never seen them so happy.’